How we talk about the climate crisis is increasingly crucial to tackling it

18th May, 2021

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Greta Thunberg delivers a speech after a Fridays for Future climate protest in Lausanne, Switzerland, January 2020. Photograph: Jean-Christophe Bott/AP


As the climate emergency creeps closer to the top of the political agenda, where it belongs, an argument is raging over communication. Exactly what to say about the environmental crisis, and how, is an important question for all sorts of people and organisations, including governments. It is particularly pressing for journalists, authors and broadcasters. For us, communication is not an adjunct to other activities such as policymaking or campaigning. It is our main job.

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